Post by Jakub Skwarlo

Continuing to grow the #Westfield network across Central Europe! In my latest interview with Rzeczpospolita, we covered our recent milestone announcement regarding the rebranding of Wroclavia to #WestfieldWroclavia. We also addressed a range of further relevant industry topics.   I emphasized that the strategic integration of Wroclavia into the global Westfield network marks a significant step in reinforcing its position as one of the region’s most established shopping and lifestyle destinations, consistently meeting the highest standards in brand mix, consumer experience and sustainability.   The rebranding will be rolled out in September, and our centre in Wrocław will become the third Westfield destination in Poland, alongside Westfield Arkadia and Westfield Mokotów in Warsaw.   In addition, we discussed the significance and strength of the Westfield brand, URW’s powerful platform for growth, and our strategic plans in Poland. With regard to retail and the sector in general, we also touched upon the importance of younger generations and the strong appeal of our destinations to Gen Z.   Many thanks to Rzeczpospolita’s Aneta Gawrońska for the insightful conversation.   You can find the article (in Polish) here: https://lnkd.in/gDnZuT6r   Grzegorz Grajkowski Paul Douay Martin Makovec Pavlina Kadlecova Filip Kryłowicz Mateusz Dragowski Irmina Opala - Sołtysiak Anna Laura R. Karolina Šustrová Aleksandra Mraz Małgorzata Woźniak Jagoda Najwer Dr. Julian Kalcher   #Rebranding #ReinventBeingTogether #ReinventRetail #URW