Post by JAGGAER
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Is category management really one discipline or does context change everything? In our latest blog, “Managing Category Management in Retail: Where Merchandising and Procurement Diverge”, JAGGAER explores how category management takes on very different meanings inside retail organizations. In retail, “category management” can mean two distinct disciplines: 🛍️ Merchandising category management – demand-led, customer-focused, margin-driven 📊 Procurement category management – cost, risk, resilience, and operational performance focused Same terminology. Very different objectives, skillsets, and governance models. The article unpacks: • Why retail category strategy is shaped by consumer demand and margin pressure • Where procurement category management adds the most value in retail • Why leading retailers coordinate the two disciplines without conflating them • What category management fundamentals remain consistent across industries 🔑The key takeaway? Category management frameworks may be transferable but success depends on how well they are adapted to industry context. 📖 Read the blog to learn more: https://okt.to/LXPoGM #CategoryManagement #Retail #Procurement #SupplyChain #Leadership