Post by Jackson Murphy

Human copywriter with 20+ years of experience helping brands outwrite AI and outsmart the algorithms.

Oh yeah! In 1954 an art director named Marvin Potts got the Kool-Aid assignment. He watched his young son draw smiley faces in the condensation on a cold window. That was the whole idea. A glass pitcher with a grin on its side. You sweat over dozens options. The client picks the one you sketched in three seconds. Every time. ⤵️

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