Post by Jacki Vause

CEO | COMMS | CONNECTOR | SPEAKER Games & tech Industry | Investor| Influencer|Women In Games Ambassador #brandsandgames #ai, #adtech, #technology, #brandmarketing, #music #games

One of the highlights of Pocket Gamer Connects Barcelona was seeing Igor Lautar 🔜 PGC Barcelona from Aurion11 showing how Sofascore utilised its MDN11 yield optimiser to gain revenue uplifts of up to 50% through focusing on their ad inventory as a product in itself #mediation #adtech

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