Post by Jack Blair

It took us 8 months to convince Abe Getahun to join Terac. He was already one of my closest friends, a previous co-founder, and a seed-stage investor in the company. He’d seen everything from the inside, and the fact that it took him months to decide shows how seriously he takes this. I’ve known Abe for a long time. We built a company together before Terac, so I’ve seen how he operates under pressure, how he treats people, and how he thinks through hard problems. And when Zac Baker and I started Terac, Abe was one of the first people to write a check. Believing in the company was one thing, joining it was another. For eight months, he watched from the outside. He asked hard questions and challenged our thinking. Eventually, our trajectory convinced him to join us. He saw where the company was going and decided it was time to build with us. Outside of work, we’re usually together too - training for marathons, hiking, exploring new parts of the Bay, or spending way too much time at Equinox. He's relentlessly health-conscious, which makes it funnier that every long week ends with him saying one word: gelato. Today, he’s leading partnerships, building relationships across the market research ecosystem, meeting customers, and creating new opportunities. Abe has always had a way of making people feel like they matter because, to him, they do. The office feels different with Abe in it. I’m glad he finally said yes.