Post by Jabed Arman

Designed a landing page for a Mumbai-based pet care clinic — Paw Fiesta. The brief was simple: make it feel warm, trustworthy, and easy to navigate. But the interesting part was in the details. I removed the rupee symbol from the pricing cards entirely — a small decision rooted in behavioral psychology. Currency symbols trigger the brain's pain of paying response, causing hesitation right at the moment of conversion. Strip it out, and the focus shifts from cost to value. The amber and cream palette wasn't just an aesthetic call either. It was chosen to communicate approachability and care without losing the credibility a medical service needs. This project was built in Framer with Claude Sonnet 4.6 for content. Good design isn't just what looks right. It's what works right. Read Case Study :- https://lnkd.in/dR_VfshV