Post by IxDF - Interaction Design Foundation

People don’t remember interfaces; they remember how they feel using your product. ✨ Frustration. ✨ Delight. ✨ Confusion. ✨ Trust. Emotion drives users’ actions, decisions, and experiences. If you want to create meaningful, engaging, and satisfying user experiences, you must understand and weave users' emotions into the design process. That’s where Plutchik’s Wheel of Emotions comes in. It helps you find the emotions you aim to evoke from users, and lets you create designs that trigger these emotional responses as users interact with your design work. Want to see how to apply it in your work? Explore it in our open-access design resource: https://lnkd.in/efKiNN9N