Post by Iterable

Welcome to the era of the Apex Consumer: a person who treats the internet like a competitive sport and is definitely winning. Consumers aren’t passive anymore. They’re clever, strategic, and absolutely keeping score: ✨ 60% of consumers say they are totally fine with AI-generated marketing 🛒 70% of consumers are “accidentally” leaving items in carts as a strategy for an abandoned cart discount 🤖 53% of consumers are chatting up the bots, hoping to negotiate an even better deal The takeaway isn’t that consumers have changed—it’s that their expectations have evolved. Every message, every offer, every moment is now part of a two-way exchange where relevance and timing win. So the question is no longer “How do we reach consumers?” It’s “How do we keep up with consumers who are already three steps ahead?” Download the 2026 Customer Engagement Report to learn how leading brands are adapting to the Apex Consumer: https://ow.ly/64NC50YSB5y