Post by Iterable

Social commerce in the US will clear $100 billion this year. The money is there, the problem is everything that happens after someone taps "buy." 70% of social shoppers search elsewhere to validate a product they just discovered in their feed. They liked it enough to look it up — and still left. That's not a conversion problem, that's a confidence problem. Checkout friction is the #1 reason for social-to-web abandonment. You got the scroll, the click, the intent — and then a five-step checkout form killed it. The fix isn't a better landing page, it's collapsing the distance between "I want this" and "I have this." The unlock: 🛒 Use deep-linking in social ads to drive users directly to a pre-filled cart in-app. 🛒 Trigger an "Almost Yours" push notification if a user engages on social but fails to convert in 15 minutes. 🛒 Use high-trust UGC in the follow-up to validate the purchase. Iterable's cross-channel journey orchestration and real-time personalization are built for exactly this sequence: the behavioral trigger, the right channel, the right message, before the moment cools. Learn more about Iterable Journeys: https://ow.ly/LWPZ50Z9E1L