Post by Iterable

In fintech, trust isn’t a “nice bonus,” it’s the whole job. Especially during tax season, when people are stressed, suspicious, and one confusing email away from spiraling. You’re not just sending campaigns, you’re handling sensitive data, real money, and very short patience. Mary Kathleen Sullivan, Vice President of Marketing Services at Shaw/Scott, breaks down 3 must-follow rules fintech brands should use to build (and keep) trust when it matters most. If you’re in fintech marketing, this is the standard! Save this for your next campaign. Learn more about Shaw/Scott work together ⬇️ https://ow.ly/jbv950YNcqV