Post by Iterable

One week out from Activate Tour London, and the insights and connections have us still buzzing more than that third cup of afternoon tea. ☕ Activate Tour London brought together Iterable users, team leaders, and executives for a full day of sessions on how AI is changing the way marketers operate, and the real advantage will be finding actionable strategies that work in practice, not just in theory. Farrah Storr MBE, Head of Substack International and former editor-in-chief of ELLE Magazine UK and Cosmopolitan, closed the afternoon with a keynote on storytelling in the modern age that reminded everyone in the room why brand voice still matters more than brand volume. Brands like Penguin Random House, HelloFresh, Wolt, Carwow, and Tandem shared how they're putting these insights into daily practice — moving from legacy infrastructure to real-time engagement, from campaign thinking to moment-led CRM, from AI experimentation to AI execution. The throughline across every session: growth isn't a volume problem. It's a coordination problem. The teams winning right now aren't sending more — they're sending smarter. If you missed us in London, Activate Tour will be back on the road in September in NYC! Stay tuned 👀

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