Post by Iterable

“Let’s just migrate billions of events to a brand new data architecture.” -things engineers say right before everything gets…interesting We were stuck in classic data silo chaos, all of our analytics in one place, but ML in another. The team was burning through resources, along with the engineers’ patience. So it was time to try something bold: Iterable migrated billions of engagement events to Apache Iceberg to create a single source of truth across Snowflake and Databricks. We eliminated silos, copies, and *most* of the chaos. What came next? Faster data delivery, fewer ML incidents, better data quality, and more room to invest in AI. Hear how we did it with Prakash N., Senior Staff Engineer at Iterable, and Rachael Creager, Senior Software Engineer at Iterable, on April 8 for the Apache Iceberg Summit! Register for virtual here ⬇️ https://ow.ly/6HEt50YF1vX