Post by Iterable

International fans came for the World Cup, but they stayed for Waffle House at 1am, ranch dressing, Texas BBQ ribs, Sam Adam’s Boston Lager, and +14 Buc-ee's beef jerky flavors. We know because we were there — Iterable hosted customers from Priceline, Rue Gilt Groupe, The Washington Post, People, and EA at MetLife for Ecuador vs. Germany. Sixty thousand fans, one unforgettable victory, and somehow, ranch dressing is still making headlines. The US is 2-0 and through to the knockouts, but the most-shared moment of the tournament so far isn't a goal, it's a Swedish fan begging for ranch to be imported to Europe. That's what we're shooting for — an experience so good people can't stop talking about it. Your customers are discovering you for the first time every day. The brands winning right now aren't optimizing one channel and calling it a strategy — they're building adaptive customer journeys that create something worth talking about at every stop. Make it worth the trip 🇺🇸⚽