Post by Iterable

The results are in, and this year’s Black Friday season was record-breaking 📈✨ Today we released our 2025 Black Friday Insights Report, and the findings paint a clear picture of how this year’s peak season unfolded: marketing started earlier, mobile and multichannel saw major gains, and AI played a central role in powering top-performing programs. A few highlights from what we saw across the Iterable platform: 💬 SMS message volume increased by 60% year over year 🚀 Brands sent 30% more early-season campaigns compared to last year 📲 Embedded Campaigns surged 294% year over year 🤖AI was used in over 90% of marketing workflows this season Dive into the full findings and see what this year’s data means for 2026 and beyond ⬇️ https://lnkd.in/eTiKBHy5