Post by Iterable

Babylist went from 5 million emails in 2022 to 1 billion in 2025. That's a 21,000% increase — managed by a lean CRM team. Yeah, you read that right. The unlock wasn't adding headcount, it was connecting Notion and Claude to Iterable via Iterable's MCP Server. Their team now tells it "build this email" and a fully populated, launch-ready campaign appears in seconds. QA that used to take hours runs autonomously against their brand checklist, and a product workflow that once took two months to deliver now only takes two or three days. "Iterable's Nova Intelligence has fundamentally shifted our role from campaign manufacturers to strategic architects," said Natasha Flynn, Senior Manager of CRM at Babylist. "We've reclaimed 50% of our bandwidth to focus on what actually moves the needle." That's the point of agentic AI for marketing — not replacing judgment, but eliminating the work that gets in the way of creating deeper, more personalized connections for the millions of families they serve. Read the full story: https://ow.ly/TTNp50Ze0vC