Post by Iterable

Somewhere, an AI just wrote 47 “perfectly optimized” subject lines… and none of them actually made someone open the email. We’re entering an era of aggressively *fine* content. Everything is polished, competent, but absolutely forgettable the minute you lock your phone or switch tabs. So now, the real advantage is going to rely on the marketer’s taste, judgement, and ability to say “this is the one with the best vibes.” We’re not telling you not to use AI, honestly we’re saying the exact opposite. Let it crank out a bunch of whack drafts, but don’t outsource your point of view. And if your brand voice could be mistaken for a chatbot… then maybe we should talk. Learn more about Iterable’s AI Suite here: https://ow.ly/tEna50YGMXs