Post by Isaiah Mikhail Stewart

There’s a shift happening—brands are slowing down. The high-saturation, high-speed aesthetic that dominated feeds is giving way to something more considered. Visuals are softer. Typography breathes. Meaning carries more weight than motion. You can feel a bit of this within our recently released ESSENCE May/June covers honoring 20 years since Hurricane Katrina—shot and directed by Edward Buckles, a New Orleans native. No celebrity spectacle. No sensational headline. Just a powerful story, grounded in place, memory, and resilience. It's a reminder that the best creative isn’t always loud. Sometimes it’s a whisper that lingers. In an era chasing virality, stillness can be the most radical design choice. This game isn’t just about attention—it’s about storytelling. #Essence #EdwardBuckles #CreativeDirection #NewOrleans