Post by Irka Tkachenko

The logo consists of the capital letter I, followed by a red heart symbol (❤), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter. In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene's advertising campaign. Glaser's final sketch to accompany the agency's "I Love New York" slogan was conceived in a taxi. It comprised the letter I and a heart shape followed by NY, all on the same line. As the idea developed he decided to stack the I and heart shape on a line above the NY characters, later stating that he may have been "subliminally" influenced by Robert Indiana's LOVE pop art image. Milton Glaser, 91, passed away yesterday. I was lucky to have sit in on a lecture by him at #CooperUnion great hall while attending #parsonsschoolofdesign design #i❤️ny #miltonglaser #logo #graphicdesigner #madmenstyle #icon #graphicdesign #logodesign