Post by iQmetrix

🚨 Telecom retail is shifting. For years, growth was driven by upgrades. Now customers are holding onto devices longer, and resale is gaining momentum. That changes the model. Retailers can’t rely on upgrade cycles alone anymore. The opportunity is in how well you manage the entire device lifecycle. Trade-in. Repair. Protection. Resale. Most operators still treat these as separate programs. But customers experience them as one journey. The retailers who win will be the ones who connect those moments, reduce friction, and create value at every stage of ownership. Because this is not just a sales shift. It’s a mindset shift. From selling devices, to managing lifetime value.