Post by Ipsos in US

AI can generate thousands of innovations in seconds. But which ones will actually win? Enter digital twins: https://lnkd.in/etcsn7hM Tailored synthetic respondents that mimic individual consumer behavior – letting you screen at speed and launch proven winners. At Ipsos, we've discovered how digital twins accelerate innovation screening without compromising rigor. The key? Knowing when synthetic or human data is right - and ensuring your digital twins can be trusted. Our new paper breaks down how to use digital twins the right way, helping you speed up innovation development, with insights you trust. Take a look! https://lnkd.in/etcsn7hM Jiongming Mu, Colin Ho, Virginia Weil, Aron Galonsky

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