Post by IPG Mediabrands

Economic headwinds are making 2025's 'Turkey 5' a test for retailers. But with the right data-driven strategies, challenges become opportunities!   In this new article on The Drum, Deidre Drewes, VP, Retail Activation at  KINESSO, and Elizabeth Neubauer-Donovan, SVP, Head of Retail and Commerce Media Networks at Acxiom, reveal how to elevate the seasonal shopper experience. Unlock a successful new year for your brand by reading the full article here: https://bit.ly/44hjYND