Post by Greater Geneva Bern area (GGBa)

✨ New episode: Getting Serious with Florence Schurch In this episode of Getting Serious, Woody sits down with Florence Schürch, Secretary General of SUISSENÉGOCE, to explore one of Switzerland’s most important, and least understood, industries: commodity trading. Florence explains how Switzerland became a global trading hub after World War II, why activities cluster around Lake Geneva, Zug, and Ticino, and how traders operate across time zones to keep global supply chains moving. The conversation sheds light on what commodity traders actually do: bridging producers and end-buyers, financing shipments, managing risk, and navigating disruption, from COVID and geopolitics to climate events and regulation. If you’ve ever wondered how the world keeps flowing with coffee, cocoa, energy, and critical metals, and why so much of that coordination happens in Switzerland, this episode is for you. This episode is brought to you by Swissquote, Switzerland’s leading digital bank, combining everyday banking with advanced trading and investment solutions. Discover more at https://www.swissquote.com. #Switzerland #WhySwitzerland #CommodityTrading #GlobalTrade #GettingSerious #Podcast