Post by invent.ai

Social media is collapsing the gap between discovery and demand, and shoppers are now expecting retailers to keep up in real time. New research from invent.ai, highlighted by Ecommerce News UK, shows just how fast expectations are shifting: - 65% of shoppers expect retailers to use technology to keep popular products in stock - 61% get frustrated when retailers fail to anticipate demand for trending items As viral moments accelerate product discovery, the window to react has shrunk from 𝒘𝒆𝒆𝒌𝒔 𝒕𝒐 𝒉𝒐𝒖𝒓𝒔. For retailers, that means traditional forecasting cycles are no longer enough... demand volatility now needs to be managed in real time, not after the fact. (CMOtech UK⁠) Read the full article here: 🔗 https://lnkd.in/e-tKwsuv #ViralRetail #RetailAI #PlanningLayer #ViralMoment