Post by International University of Monaco

[LEARNING FROM PROFESSIONALS] 👉 Recently, students in the 𝐌𝐒𝐜 𝐢𝐧 𝐋𝐮𝐱𝐮𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 welcomed Stefano Grasselli, VP, Brands & Communication – Boat Division, at Groupe Beneteau, for an insightful guest lecture organized by Professor Filippo Ceragioli. ▪ During the session, Stefano shared how Groupe BENETEAU has evolved from a 𝐯𝐨𝐥𝐮𝐦𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐛𝐨𝐚𝐭𝐛𝐮𝐢𝐥𝐝𝐞𝐫 𝐢𝐧𝐭𝐨 𝐚 𝐯𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐡𝐨𝐮𝐬𝐞 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝𝐬, built around emotion, innovation, sustainability, and customer experience. Students gained valuable insights into: ✔ 𝐁𝐫𝐚𝐧𝐝 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 in the accessible premium yachting market ✔ The importance of a 𝐬𝐭𝐫𝐨𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 across the entire customer journey ✔ The 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 in driving innovation and differentiation ✔ 𝐁𝐞𝐬𝐭 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 from PRESTIGE, demonstrating how eco-innovation and mass customization are reshaping the yachting experience ▪ By connecting academic concepts with real-world business challenges, sessions like these provide students with a 𝐝𝐞𝐞𝐩𝐞𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐮𝐱𝐮𝐫𝐲 𝐚𝐧𝐝 𝐲𝐚𝐜𝐡𝐭𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 while offering direct access to experienced industry leaders. 🙏 A warm thank you to Mr. Grasselli for sharing his expertise with our students. ▶ 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐨𝐮𝐫 𝐌𝐒𝐜 𝐢𝐧 𝐋𝐮𝐱𝐮𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐠𝐫𝐚𝐦: https://lnkd.in/dJnwqXAT ⁉ If you have any questions, contact Diana Yepes Ribas at [email protected] #IUM #Monaco #Luxury #yachting #innovation #branding