Post by International Trade Centre

Digital tools, AI, and better client insights are changing how trade promotion organizations support small businesses. With our support, trade promotion organizations from East Africa and Europe exchanged ideas on how digitalization, smarter client mapping, and AI can help exporters compete in global markets. The EU–EAC MARKUP II is funded by the EU as part of Global Gateway and implemented by ITC, EAC Secretariat and national partners. Discover the key takeaways: https://bit.ly/4uPZyGb