Post by International Advertising Association

What will shape the industry this year? IAA Leaders View brings together insights from our Global Board and members to answer that question. Tom Hagendorn, shares his thoughts below: "While AI changes and automates many areas at a rapid pace, human trust and personal exchange are becoming more important than ever. The technology supports us with speed and data, but humans provide the necessary empathy and strategy. This year's winners will be the companies that intelligently integrate AI without neglecting or underestimating the human factor."