Post by Intergraf

🌍 Global support for Google's Universal Commerce Protocol (UCP) for print continues to grow. Two major organisations have joined the initiative to develop a dedicated print vertical for Google's Universal Commerce Protocol (UCP): PRINTING United Alliance and the Ghent Workgroup. Launched by Intergraf, Initiative Online Print e.V. and Bundesverband Druck und Medien e.V., the initiative aims to ensure that the specific requirements of the printing industry are reflected in the emerging AI-powered commerce ecosystem. As AI increasingly transforms how products are discovered, configured and ordered, it is essential that print has a voice in shaping the standards of tomorrow. The addition of PRINTING United Alliance and the Ghent Workgroup further strengthens this international collaboration, bringing together expertise in industry representation, technical standards and print production from both Europe and North America. Together, we are helping to ensure that the future of AI-driven commerce works for the printing industry. #PrintingIndustry #AI #AgenticCommerce #UniversalCommerceProtocol #UCP #DigitalTransformation #Print #Innovation