Post by Insight Partners

In this week’s Onsite Hour, we examined how marketing leaders are rewriting the 2026 playbook and turning efficiency gains into strategic leverage.   Hosted by Insight Partners’ Dustin Zaloom and Pax Kaplan-Sherman, the session shared new benchmarks that quantify how marketing performance has changed in the AI era — and what it means for planning, resourcing, and growth.   📊 The numbers tell a clear story: • $1.1M in ARR per Marketing FTE, up nearly 25% year over year • Program spend now 48% of total marketing investment (vs. 46% last year) • Program budgets up 15%, while people budgets remain nearly flat • Marketing’s share of total S&M spend steady at 28%, reflecting sustained efficiency   Leading marketing organizations connect their plans to strategic GTM levers by using data as a strategy and aligning impact to business outcomes.   We’ve got 500+ open Marketing & Communications roles across the Insight portfolio. Join a company where marketing leaders turn planning into performance—aligning strategy, spend, and scale for the year ahead: https://lnkd.in/dWpEb-SQ