Post by Insider One

At Women in Retail Leadership Circle in NYC, Nicole Roundy, PLY, MBA, World Champion snowboarder, 24-time World Cup medalist, and marketing ops lead at Tactics, spoke with our CMO Merve Nazlioglu and shared the lesson that changed everything: the right gear and the right support unlock performance you didn't know was possible. When Tactics partnered with Insider, they achieved:  • 8x ROI from Smart Recommender  • 89% YoY growth since onboarding  • 12x ROI growth over time  • AI now predicts next-best channel, product, and moment automatically But the transformation goes deeper. Tactics moved beyond the typical 90-day post-purchase window. They're running sophisticated lifecycle campaigns with dramatically less manual work. They're orchestrating intelligence, not just managing channels. When asked about her legacy, Nicole didn't mention her 24 World Cup medals or Paralympic achievements. Instead, she said, "I've been told my legacy is courage. Not loud or dramatic, but everyday courage. Showing up and not being afraid to try. Every good thing that has happened in my life started with asking myself, 'What if I tried?'" ​ This is what unstoppable marketing looks like: unified technology paired with strategic partnership that turns platforms into performance, and the courage to rebuild for what's next. Read the full story: https://lnkd.in/dSuRY2z6 #RetailMarketing #AIMarketing #CustomerEngagement #WomenInRetail #MarketingTransformation