Post by Insider One

Insider One x Snowflake Trusted customer data and intelligent activation should work together. Today, we’re launching Zero Copy Segmentation, enabling joint Insider One and Snowflake customers to build and activate audiences directly from their Snowflake data, within Insider One. With this native integration, teams can segment and activate customer audiences without moving or copying data from platform to platform. For enterprise brands, this means: Stronger governance. Less data movement. Fewer pipelines to maintain. Faster audience activation. More connected customer engagement. Customer data stays in Snowflake. Segmentation runs where the data lives. Activation happens through our agentic customer engagement platform.  Together, Insider One and Snowflake are helping enterprise teams turn trusted customer data into more immediate, intelligent, and connected customer engagement. Read how it works → https://bit.ly/3PQQRN7 #CustomerEngagement #Snowflake