Post by Insider One

Name: 80% of CMOs are not seeing real value from AI 😬 Many teams don’t know if they have the right found
Uploaded: 2026-07-13T07:40:58.042Z
Channel: Insider One
Description: 80% of CMOs are not seeing real value from AI 😬 Many teams don’t know if they have the right foundation. More importantly, they don’t fully understand what makes agentic AI different or how to use i

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80% of CMOs are not seeing real value from AI 😬 Many teams don’t know if they have the right foundation. More importantly, they don’t fully understand what makes agentic AI different or how to use it to drive meaningful impact. So they stay stuck in pilot mode. Testing, experimenting, but never embedding AI into real workflows. AI is turning into the decisioning layer. Decision ownership is shifting from humans to systems, and that is fundamentally redefining customer engagement. This is one of the key discussions in The AI Reset in MarTech: How Brands Will Succeed or Fail with Agentic Marketing in Customer Engagement webinar, featuring Hande Cilingir, CEO and Co-Founder of Insider One, and Rusty Warner, VP Principal Analyst at Forrester. 👉 Watch the full webinar: https://bit.ly/4v4SAxQ

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