Post by Philip Morris International

What is PMI’s timeline for phasing out cigarettes? Our vision is to replace cigarettes as soon as possible with better, smoke-free alternatives. We are making progress: 📈 As of Q1 2026, our smoke-free business represented 43% of our total net revenues 📈 We aim to exceed over two-thirds by 2030 For adults who would otherwise smoke, alternatives like heated tobacco, vapes, and nicotine pouches play a critical role in helping them make better choices. Our position is clear: With the right regulatory support and societal alignment, cigarette sales could end within 10–15 years in many countries. You asked, we answered 👆