Post by Philip Morris International

PMI is at the forefront of efforts to put an end to illicit trade. And we believe reducing smoking rates and tackling illicit trade should go hand in hand. In 2025, 41.8 billion illicit cigarettes were consumed in the European Union, with an estimated €16.7 billion in lost tax revenues. To make real progress, policy needs to combine strong enforcement against illicit trade with balanced, evidence-based regulation that helps deliver better outcomes for consumers and public health. Get the latest facts ⬇️ http://spr.ly/6046B8UBur