Post by Philip Morris International

At Cannes Lions International Festival of Creativity, great conversations happen on stage and continue far beyond it. This week, PMI leaders joined creators, innovators, partners, and industry leaders to explore what’s next for business, creativity, trust, and transformation. Through thought-provoking panels, fireside chats, and meaningful top-to-top discussions, our Chief Global Communications Officer, Dr. Moira Gilchrist, and Chief Global Growth Officer, Stefano Volpetti, shared perspectives, challenged assumptions, and exchanged ideas on the opportunities ahead. Because progress is built through dialogue, collaboration, and a willingness to think differently. Thank you to all our partners, industry peers, and fellow participants for the engaging discussions, valuable insights, and new connections. The conversations sparked at Cannes Lions will continue to shape what comes next.

Video Content