Post by Philip Morris International

As AI and automation accelerate, the real risk comes from building solutions that don’t reflect how real people live, work, and think. Stefano Volpetti, our Chief Global Growth Officer, and IBM’s Consumer Industries Leader, Elaine Parr, reflect on five insights that leaders often overlook when talking about AI‑readiness, from the enduring role of human insight and intuition—to knowing how to distinguish real structural shifts from background noise. ▶️ Watch the full conversation on our website.