Post by Innervate (formerly RevJet)

Think AI will speed up content generation? Think bigger. The real value of AI in the content supply chain isn’t in ‘generation’…it’s shifting from a production to a orchestration mindset. James Massey, Innervate’s Creative Director, walks through 5 key structural changes that are gamechangers when shifting to AI-driven CSC orchestration, and what to keep in mind as you start to move in that direction. #AI #CreativeProduction #CreativeOrchestration #ContentSupplyChain https://hubs.li/Q047BBwQ0