Post by RheoLight by Ink Invent

Over the past week, our team, represented by Paul Mijnen and Jeffrey Stouthamer, traveled across China to showcase RheoLight, introduce the Visibility Label, and the demonstrate the V-Lab Tabletop Prototype to automotive OEMs, paint manufacturers, technology companies, researchers, and industry stakeholders. Meeting with organizations including Xpeng, Zeekr, FAW Hongqi, Dongfeng/Huawei, Seres, Chery, Axalta, BASF, Kansai Paint, and Nippon Paint, one message became clear: "measurable color visibility is rapidly gaining attention across the automotive value chain." We first-hand witnessed the growing recognition that color influences not only vehicle appearance, but also strongly camera and sensor detection performance. Multiple partners shared RheoLight-based developments, while several organizations also expressed interest in joining the V-Lab pilot program and pioneering the Visibility Label concept. Most importantly, the trip confirmed strong momentum for visibility-driven innovation and the increasing demand for objective tools to measure and communicate visibility performance. A big thank you to our partners and hosts at Grolman Group, our local distributors, for the warm welcome and valuable discussions. We look forward to the next steps together. #InkInvent #RheoLight #VisibilityLabel #CrashAvoidance #VLab #ADAS #LiDAR #AutomotiveCoatings #VehicleSafety #EV #Innovation