Post by Inioluwa Soretire

A product manager’s biggest advantage is not having all the answers; it is knowing how to ask the right questions. I recently had the opportunity to learn from Joshua David Tarfa, during a session on “Running Effective Product Discovery as a Product Manager” organised by the People In Product in product. One key lesson that stood out to me is that great products begin with understanding people, not just solving problems. User interviews are not simply conversations with customers. They are a process of uncovering the “why” behind behaviours, identifying pain points users may struggle to articulate, and validating whether we are solving a meaningful problem. A few takeaways I’m carrying forward: • Ask questions that reveal experiences, not just opinions • Listen for patterns, frustrations, and unmet needs • Challenge assumptions before committing resources • Turn user insights into decisions that create real impact The best product decisions are often hidden inside the stories users share with us. Thank you, Joshua for sharing practical insights from real product discovery experiences. #ProductManagement #ProductDiscovery #UserResearch #CustomerCentricity #ProductStrategy