Post by Ingrid Morin Cesaro

Over the past few weeks, I have noticed an interesting shift in the AI conversation. 🤖 🔹 A year ago, most discussions were about prompts and use cases. Today, we are talking about tokens, electricity, data centres and even energy grids. 🔹What caught my attention was a recent remark from Arthur Mensch, CEO of Mistral AI, who argued that Europe needs to transform its electrons into tokens. 💡 For communication professionals, this raises an interesting question: is the next challenge really learning how to use AI, or is it understanding the infrastructure, economics and policy choices behind it? ⚡ In my latest article, I share a few reflections on what the growing token debate might mean for communicators working in advocacy, public affairs and trade associations. #comswithme #AI #ArtificialIntelligence #PolicyCommunication #Advocacy #PublicAffairs #EUAffairs #DigitalPolicy #TechPolicy #Communication