Post by Ingrid Bortels
Addicted to Actionable Insights I Spark!ing Innovations I Coherent Brand Strategy
ππ‘π‘π’π©ππ§ππ’π‘ π§πππ§ πͺππ‘π¦ - πππ¦π§ - π£π₯π’π©ππ‘ & ππ’π‘π¦π¨π ππ₯ πππ‘π§π₯ππ π£π₯π’πππ¦π¦ π₯Β Too many FMCGs are stuck in a cycle of small tweaks, not real innovation. π₯Β Winning in FMCG means being DIFFERENT, FIRST, and FAST. Many big players have slowed down in EU, while smaller, more agile companies are taking the lead. -------------------------------------------------------------------------- π₯How do you create true, consumer-proven innovations that drive category growth? π₯ What is the role of AI in the innovation process? I break it all down in this article. No fluff. Just results. π
