Post by Inge De Jong

Luxury brands used to 'just' sponsor events. Now they are the center of the event. And honestly... I think corporate event decision makers should take notes. 😏 The biggest trend I'm seeing right now isn't bigger stages or more LED screens. It's brands creating experiences that people actually feel and remember. Luxury brands have known this for years. They don't only launch a product, they build an entire world around it. Where every detail matters. The lighting. The music. Even how the event smells. Meanwhile, we've all been to corporate events where the highlight was... the bitterbal at the end. 🤌 The good news? Creating a premium experience isn't about having a Louis Vuitton budget. It's about being intentional. Less branding (roll up banners 💔 ) everywhere. More immersive storytelling (this really doesn't cost a lot!). Less 'please take your seats and listen to my hour long talk.' More 'integrate your brand values to a memorable experience'. Because people won't remember your slides of your presentation. They will remember how your event made them feel. That's exactly why luxury brands are raising the bar for events to come. As someone working in the corporate event industry, I'm super excited to see this shift. We've always tried to make our clients at Eventic aware of this, by integrating for instance the five senses in our events. I'm super excited to see a bigger shift in other parts of the industry as well. https://lnkd.in/eq_V4Yq8