Post by Industry AI Hub

Everyone's selling "AI SEO" right now. Most of it is good SEO with a new name attached to a higher invoice. The fundamentals that actually influence whether your B2B company shows up in ChatGPT and Claude answers are not secret: allow AI crawlers in your robots.txt, write content that answers questions factually rather than circling around them with marketing language, get mentioned on third-party platforms beyond your own site. That's most of it. We wrote the full breakdown — including what's still genuinely unknown, which most guides skip. Link in comments. 👇