Post by Indian Startup Times

From Corporate Boardrooms to Rebuilding India's Food Ecosystem After leadership stints at ITC Limited, Reliance Retail, MCX Group, and YES BANK, Nitin Puri chose an unconventional path—not to build another food brand, but to solve a deeper problem affecting millions of Indians. In an exclusive conversation with Arushi Agarwal from Indian Startup Times, the Founder of KisaanSay shares why India's food system needs more than efficiency—it needs trust, transparency, and fairness. Key insights from the conversation: • Farmers are among India's most underrated entrepreneurs, yet often receive the least value from the food chain. • Consumers are increasingly disconnected from the origins of their food, creating a growing trust deficit. • Sustainable impact and profitability are not competing goals—they strengthen each other. • India's traditional food systems and indigenous crop varieties hold immense untapped potential for nutrition, sustainability, and farmer prosperity. • The future of agriculture lies in empowering farmers as partners, not just suppliers. One statement from Nitin stood out: "Farmers deserve more than survival, and consumers deserve better food." Through KisaanSay, he is working to rebuild the relationship between farmers and consumers by making food more authentic, traceable, and equitable. This is more than a startup story. It's a vision for a healthier food system, stronger rural livelihoods, and a more sustainable future for India. Read the full founder story and discover how entrepreneurship, impact, and agriculture can come together to create meaningful change. Read More: https://lnkd.in/gc6DKhiB #IndianStartupTimes #NitinPuri #KisaanSay #Agriculture #AgriTech #FarmerEmpowerment #FoodInnovation #FarmToFork #SustainableBusiness #StartupStory #Entrepreneurship #FoodTraceability #NaturalFarming #ImpactDrivenBusiness #IndianAgriculture #FounderJourney #FoodIndustry #Sustainability #RuralIndia #StartupLeadership