Post by Ina von Dunten (Building the Future of DPP Compliance)

What’s one of the most important truths about the Digital Product Passport? The future of trade is not only about products - it‘s about product data. For decades, companies competed on quality, price, and speed. That‘s about to change. Soon, they will also compete on transparency, traceability, and digital compliance. Many manufacturers still underestimate how much this will change exports to Europe and their entire business. That’s why awareness needs to start now. A strong perspective by ALİ HAKAN YASAN reading below.