Post by Imperial Business School

Name: We recently sat down with Professor George Yip (Emeritus Professor of Marketing & Strategy) and Oxf
Uploaded: 2026-07-02T09:42:38.595Z
Channel: Imperial Business School
Description: We recently sat down with Professor George Yip (Emeritus Professor of Marketing & Strategy) and Oxford-based Chinese economist Xiaolan Fu on the launch of their new book, China's 'Everything Online'

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We recently sat down with Professor George Yip (Emeritus Professor of Marketing & Strategy) and Oxford-based Chinese economist Xiaolan Fu on the launch of their new book, China's 'Everything Online' Company: The Unique Innovation Model of Tencent. The book explores the story behind one of the world's most innovative tech companies - and what it reveals about the future of digital innovation. Watch our interview to find out more to hear about the ideas and insights behind the book 🎥 ⬇️ #ImperialBusinessSchool

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