Post by Imperial Brands PLC

Our relationships with our suppliers have always been of key importance to us. But the way we work with them is evolving, turning them into long-term partnerships built on deep consumer understanding and a shared challenger mindset.   In this month’s edition of The Challenger, we explore our SRM Connect programme and hear from three of our key partners Zinwi, HH Global and Universal Leaf Tobacco Company to learn more how their relationship with us supports our strategic goals. Read The Challenger ⬇️