Post by impact.com

Things you should never agree to when your boss says, “Let’s test an ambassador program” 🙅🏽 Running a Black Friday test - Peak season data lies & without a 9-month testing runway, your program will stall out by January Just sending partners free product - Only gifting in 2026 is how your brand can guarantee one post, followed by being permanently ghosted Tracking in a Google Sheet (for now) - 3 weeks later, you'll be manually reconciling 400 mismatched promo codes at 9:00 PM on a Friday Don't let a bad system ruin a good strategy 🫡 Full guide on building an ambassador program that survives its first month in the comments 👇