Post by Immfly

📈 𝗧𝗵𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝗼𝗳 𝗢𝗻𝗯𝗼𝗮𝗿𝗱 𝗥𝗲𝘁𝗮𝗶𝗹: 𝗛𝗼𝘄 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻𝗯𝗼𝗮𝗿𝗱 Retail on the ground is built to respond to demand. Inventory can be replenished, products redistributed, and operations adjusted as customer behaviour evolves. Onboard retail operates under a fundamentally different set of economic rules. Before every flight, airlines must commit to a commercial strategy without knowing exactly what passengers will purchase. Once the aircraft departs, those decisions can no longer be changed. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗼𝗻𝗯𝗼𝗮𝗿𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝗮𝗹𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁? ✈️ 𝗗𝗲𝗺𝗮𝗻𝗱 𝗶𝘀 𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 Passenger behaviour varies across routes, flight durations, seasonality, and traveller profiles — making every flight a unique retail environment. 📦 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗮𝗿𝗲 𝗳𝗶𝘅𝗲𝗱 Inventory, storage capacity, and selling opportunities are defined before departure — with  no opportunity to replenish or adapt once the flight is underway. 📊 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗮𝗸𝗲𝗼𝗳𝗳 Success is shaped before the first transaction — driven by the decisions made before demand materialises. These constraints don't simply make onboard retail more complex — they make it economically different. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝗮𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗮𝗸𝗲𝗼𝗳𝗳. #OnboardRetail #AncillaryRevenue #Aviation #PaxEx #AirlineInnovation #AirlineOperations #Immfly