Post by IMD Tech Community

AI Personal Productivity - Session 05: Agentic AI in Sales & Marketing: From Leads to Loyalty  🗓 Monday 23 February 2026 – 5pm CET 🎙 Host: Christophe Meili – Special Guest: Dr. Robert Schrobenhauser 👉 Register: https://lnkd.in/eAYW_UMm 🚀 The IMD Tech Community — We empower leaders to thrive in a tech-driven world. This webinar tackles a shift many teams feel but struggle to operationalize: GenAI is moving work from “assistance” to recommendations and next-best-action, especially in Sales (Go-to-market and business development). We’ll cover with our guest speaker Robert Schrobenhauser: Where GenAI is already improving speed, quality, and consistency in B2B sales work Why context + data access is the real bottleneck The tool landscape from writing and enablement to workflow automation and agents What works in practice and the failure we have witnessed and want you to avoid #IMD #IMDTechCommunity #GenAI #DecisionMaking #B2BSales #GoToMarket #RevOps #SalesOps #AgenticAI Sabrina B. Olivier Gaillard John Joyce 🔹 Juan Martin O. Madalina Manoiu ✅ Executive MBA IMD Pierre-Yves Bénain