Post by IMD

Most organizations are focused on what AI can do. The more important question may be what AI is changing.    AI is becoming a new layer between companies and customers.  “The first interaction with your company may no longer be your website or your sales team. It may be an AI model,” said Amit Joshi, Professor of AI and Strategy.     When AI becomes part of how customers discover, evaluate, and choose, organizations must understand how they are represented across these systems and rethink how they engage increasingly informed buyers.    But the implications go beyond the customer journey. As critical processes become increasingly reliant on a handful of platforms and providers, technology choices are also becoming business resilience decisions. Leaders need to understand not only where AI can create value, but where it may introduce new dependencies, risks, and strategic vulnerabilities. Speaking at the fireside chat, Ethan Seow, CEO of Practical Cyber and Co-Founder of Centre for AI Leadership (C4AIL) reflected on the importance of building the capabilities needed to navigate this new reality. “The more you know, the more AI can amplify your capabilities." Hosted with SGInnovate and Singapore Institute of Directors, the session pointed to a broader leadership challenge: AI is reshaping the path between companies and markets, and leaders who understand that shift early will be better positioned to compete in it. Explore how IMD’s Digital and AI Accelerator program helps leaders translate AI disruption into strategic advantage: https://bit.ly/4eG2FtV #IMDImpact